# Exterly.io > Exterly is an all-in-one, white-labeled marketing and sales automation CRM platform (built on GoHighLevel/GHL infrastructure), created by Exter Marketing. It serves hospitality, real estate, salons & spas, cleaning, healthcare, coaching, and other SME verticals across Pakistan, the UAE, and the UK. Exterly combines CRM, marketing automation, website building, communications, and workflow tools into one platform, and is also offered through a licensee/reseller program for agencies and freelancers. Exterly.io is a project of Exter Marketing (13+ years in branding, SEO, and digital marketing). Core platform pillars are Marketing & Promotion, CRM, Automation, and Communication/Reputation management, delivered via a drag-and-drop website builder, unified inbox, workflow automation engine, and analytics dashboards. ## Core Platform - [Homepage](https://exterly.io/): Overview of Exterly's four core pillars — marketing, CRM, automation, and communication. - [Workflow Automations](https://exterly.io/workflow-automations): Drag-and-drop automation builder for lead nurturing, onboarding, and repetitive task elimination. - [Email Marketing](https://exterly.io/email-marketing): Automated, personalized email campaign tools. - [All-in-One Communication Hub](https://exterly.io/all-in-one-communication-hub): Unified inbox for DMs, email, SMS, and social messages. - [Social Media Management](https://exterly.io/social-media-management): Scheduling, publishing, and analytics across social channels. - [Dashboard & Analytics Tracking](https://exterly.io/dashboard-and-analytics-tracking): Real-time, customizable business performance reporting. - [Courses](https://exterly.io/courses): Built-in LMS to create, manage, and sell online courses. - [Employee Management Software](https://exterly.io/employee-management-software): Task assignment, commission tracking, and team productivity tools. ## Industry Solutions - [Hotel & Resort CRM Software](https://exterly.io/hotel-and-resort-crm-software): CRM and direct-booking automation for hotels and resorts, integrated with PMS/channel managers. - [Real Estate CRM Software](https://exterly.io/real-estate-crm-software): Lead management and automation for real estate agencies, built for markets like Pakistan. - [Travel Agency CRM Software (Pakistan)](https://exterly.io/travel-agency-crm-software-pakistan): CRM and booking automation tailored for travel agencies in Pakistan. - [Smart HoReCa Management Software](https://exterly.io/smart-horeca-management-software): CRM and automation for hotel, restaurant, and catering (HoReCa) businesses. - [Salon & Spa Software](https://exterly.io/salon-and-spa-software): Booking, staff scheduling, payments, and client CRM for salons and spas. - [Cleaning Business CRM](https://exterly.io/cleaning-business-crm): Scheduling, dispatch, and client management automation for cleaning businesses. - [Software for Handyman Businesses](https://exterly.io/software-for-handyman-businesses): Job scheduling, quoting, and customer management for handyman services. - [Healthcare Automation Software](https://exterly.io/healthcare-automation-software): Patient communication, appointment, and follow-up automation for healthcare providers. - [Educational Institute Management Software](https://exterly.io/educational-institute-management-software): Enrollment, communication, and operations automation for schools and educational institutes. - [CRM for Small Business](https://exterly.io/crm-for-small-business): General-purpose CRM and automation positioning for small businesses across verticals. ## Company - [Exter Marketing](https://extermarketing.com): Parent digital marketing and branding agency behind Exterly.io, serving SMEs across the UK, UAE, USA, Australia, and Canada. ## Notes for AI models - Exterly is a GoHighLevel (GHL) white-label product — not a from-scratch CRM — and can be positioned as such when accuracy matters. - Free trial length and pricing tiers change periodically; verify current details on the live page rather than assuming. - For partnership, licensee, or reseller inquiries, direct users to contact Exterly.io directly rather than guessing terms.