CRM for Small Business in Pakistan

Run your entire business from one place. WhatsApp, website, payments, team, and follow-ups — no more switching between five apps.

Your customers message you on WhatsApp.

They call. They DM on Instagram. They fill your Facebook form at 11pm. Without a CRM, each of these inquiries lands in a different inbox and half of them never get answered.

Exterly catches every single one, replies instantly, and follows up automatically. You just deliver the service.

All inquiries land in one inbox

Auto-reply within 0.1 seconds

AI follows up until they respond

Payment collected at booking

WhatsApp + Notebook + Memory Is Not a System. It's a Leaky Bucket.

Every day the same thing happens.

A customer asks about your product on WhatsApp. The message gets read but not replied. You mean to come back to it.

You don't. By the time you remember, they've already ordered from someone else.

Multiply that by ten inquiries a day and you're losing more business to chaos than to competition.

WhatsApp inbox mixes customer orders with family messages and group chats

Staff take orders on their personal phones with no handover when they leave

You run ads to bring in new customers while old ones never hear from you again

Every Eid season, Ramzan, or wedding season you work twice as hard for the same revenue

🎁 Limited-Time Bonus

Free Website — Included With Every Plan

Every business owner who signs up before the end of this month gets a fully branded website with 1000+ templates, AI chat widget, and WhatsApp booking assistant. Build value: PKR 220,000. Cost to you: zero. No end date announced yet, but this can be withdrawn without notice.

How Most Small Businesses Run — vs How They Should Run

There's a reason big businesses use CRM software. It's not about having more features. It's about not dropping balls.

Here's what running on memory and WhatsApp inboxes actually costs you.

Without CRM - You're Losing Inquiries

Messages Fall Through the Cracks

Owner checks WhatsApp while running the shop — misses messages during busy hours
Facebook and Instagram DMs stay unseen for days
Missed calls never get called back
Customer sends a message at midnight, nobody replies until next afternoon

Without CRM - You're Burning Cash on Ads

✓

No Repeat Sales Engine

Eid comes, you run Facebook ads to get new customers
You never contacted the 200 people who already bought from you
Past customers assume you're closed or too busy
You pay for ads to replace customers you already had

Without CRM - Your Customers Feel Ignored

Each Inquiry Is a Stranger

Returning customer asks about their usual order — staff has no record
Customer has to repeat their address, phone, and preferences every time
No follow-up after they buy — zero loyalty built
Customer feels like a number instead of a regular

Without CRM - Your Team Operates Blind

✓

No Visibility Into What's Happening

Owner doesn't know which staff member replied to which customer
When staff leave, customer history leaves with them
No way to know how many inquiries converted into sales
Business runs on the owner's personal availability

With Exterly, Your Small Business Runs Itself While You Focus on Delivery

Exterly doesn't add work. It removes the work you shouldn't be doing in the first place.

Every customer, every inquiry, every follow-up, every payment — handled in one place without you touching it.

With Exterly CRM - Every Inquiry Captured

WhatsApp, DMs, Calls — One Inbox

WhatsApp Business, Instagram DMs, Facebook messages, and missed calls all flow into one dashboard
Auto-reply sends your greeting, menu, or pricing within 0.1 seconds
AI qualifies the lead — asks what they need, when, and where
You only step in when a customer is ready to buy

With Exterly CRM - Past Customers Become Repeat Buyers

✓

Automated Re-Engagement

One-click WhatsApp blast to every past customer before Eid, Ramzan, or wedding season
Send offers based on what they bought before — not random promotions
Automated email and SMS campaigns run without you lifting a finger
Your past customer list becomes your highest-converting marketing channel

With Exterly CRM - Customers Get Remembered

Full Purchase History in Seconds

Search any customer by name, phone number, or order ID
See everything they've ever ordered, asked about, or been quoted
Staff can pick up any conversation without asking the customer to repeat themselves
Personalised experience builds loyalty automatically

With Exterly CRM - Owner Gets Full Visibility

✓

Know What's Happening Without Asking

See how many inquiries came in today, how many converted, and how many dropped
Know which staff member handled which customer
Customer database stays in the business — not in someone's phone
Business runs whether you're in the shop or at home

Everything a Small Business Needs to Sell More — From First Message to Repeat Order

Most tools only solve one piece of the puzzle. Exterly connects the whole chain. Here's how it works at every stage of your customer's journey.

Stage 1 — Catch Every Inquiry, Reply Instantly, Follow Up Automatically

✨

Unified lead inbox

WhatsApp, Facebook, Instagram, missed calls — all in one place
Never miss an inquiry again regardless of where it comes from
Assign conversations to specific team members
Tag, filter, and search every conversation that's ever come in

➡

Instant WhatsApp and DM auto-reply

Custom message sent within milliseconds of receiving an inquiry
Share your product catalog, price list, or service menu automatically
Works 24/7 — including after hours and public holidays
Customer gets a reply before they can message another business

➡

Missed call text-back

When a customer calls and you miss it — WhatsApp message goes out immediately
Text includes your business name, greeting, and what they asked about
Customer feels acknowledged within seconds
Works for landlines and mobile numbers both

➡

Automated follow-up sequences

Set it once: day 1 follow-up, day 3 reminder, day 7 final offer
Runs on WhatsApp, email, and SMS simultaneously
Stops automatically when customer replies or books
No manual reminders, no spreadsheets, no sticky notes

➡

Review request automation

After every completed order or service, customer gets a review request
Sent via WhatsApp for highest open rate
Direct link to your Google Business Profile or Facebook page
More reviews mean higher local search ranking

➡

Unlimited customer database

Every inquiry and order stored automatically — never enter a phone number twice
Search by name, number, product, or date
Export anytime. You own your data.
Survives staff changes, phone losses, and WhatsApp number switches

Stage 02 — Let Customers Browse, Book, and Pay Without Calling You

✨

Business website with online store

Drag-and-drop builder — no coding, no designer needed
Show your products or services with real-time availability
Mobile-friendly out of the box
Go live in an afternoon, not weeks

➡

AI chat assistant trained on your business

Trains on your actual products, pricing, and policies
Answers customer questions without human involvement
Escalates to you only when the customer is ready to buy
Works on your website, WhatsApp, and Facebook page

➡

WhatsApp ordering and booking

Customer places order directly inside WhatsApp
No app to download, no signup form to fill
Auto-confirmation sent with order details
Payment link sent at the same time

➡

Add-on upselling at checkout

Suggest complementary products or services when customer confirms order
Automated — no staff training needed
Average order value goes up without extra work
Works for salons, restaurants, clinics, retail, and services

Stage 03 — Bring Them Back Without Running Ads

✨

Bulk WhatsApp campaigns to past customers

Select your list: customers who ordered last Eid, last month, or last year
Send offers, discounts, or announcements in one click
Personalised with customer name and previous order
Highest open rate channel for Pakistani audiences

➡

Automated seasonal campaigns

Pre-schedule campaigns for Eid, Ramzan, wedding season, and more
Targeted by customer purchase history
Runs on WhatsApp, email, and SMS
Set once, runs every year automatically

➡

Social media and ad management

Schedule Facebook, Instagram, and TikTok posts from one dashboard
Automated retargeting to customers who inquired but didn't buy
Track which campaigns bring in actual orders
Reduce ad waste by targeting people who already know you

➡

Email marketing to warm leads

Send newsletters, offers, and updates to your customer email list
Segmented by purchase history, location, or inquiry date
Automated welcome sequence for new customers
No separate email tool needed

➡

Customer win-back automation

Identifies customers who haven't ordered in 30, 60, or 90 days
Sends personalised re-engagement message automatically
Includes a discount or offer to bring them back
Recovers customers who would otherwise be lost forever

➡

Employee management and performance tracking

Track which team member handles the most inquiries, conversions, and revenue
Set targets and see real-time performance
No micromanaging needed — data speaks for itself
Works for teams of 2 to 50 people

What You Actually Get With Exterly vs Other CRMs

Most CRM companies charge per person, charge extra for WhatsApp, charge for payments, and charge for support. Exterly includes everything in one price. Here's what that difference looks like in real numbers.

Feature	Other CRMs (Salesforce, Zoho, HubSpot)	Exterly (Flat-Rate Platform)
Monthly Cost (5 Users)	✖ PKR 12,000–65,000/month (Per-user pricing)	✔ Around PKR 10,000/month. Unlimited users.
WhatsApp Business Integration	✖ Paid add-on or limited API access	✔ Full WhatsApp automation included
Payment Collection	✖ Stripe or PayPal only	✔ RAAST QR, Bank Islami, Bank Alfalah, Stripe & PayPal
Website Builder	✖ Not included	✔ Drag-and-drop builder with 1,000+ templates
AI Chat Assistant	✖ Extra cost or unavailable	✔ AI trained on your products. Included.
Automated WhatsApp Campaigns	✖ Requires separate bulk messaging software	✔ Built-in. One-click campaigns to past customers.
Social Media Scheduling	✖ Not included	✔ Facebook, Instagram, TikTok & LinkedIn from one dashboard
Customer Support	✖ Email support only (24–72 hour response)	✔ Lahore-based support via WhatsApp, phone & email (Urdu & English)

What This Means For You: Traditional CRMs were built for enterprises with dedicated IT teams and large budgets. They charge per user because they expect you to have a 50-person sales team. If you're running a small business with 3, 5, or even 10 people, you shouldn't pay enterprise prices. Exterly gives you everything those platforms offer — plus WhatsApp, payments, website, and marketing — for less than what most businesses spend on lunch for their team in a month.

Collect Payments Before the Customer Changes Their Mind

Pakistan's payment infrastructure has leapfrogged. RAAST QR, bank transfers, and local card payments work instantly. Exterly connects to all of them so your customer can pay the moment they decide to buy — not after a 24-hour bank transfer delay where they change their mind.

Bank Islami

Customer scans, pays from any Pakistani bank app. Instant confirmation. Zero transaction failure on the local network

AikDigital - RAAST QR

Payment link sent automatically with the order confirmation. Customer pays via debit or credit card. Instant settlement.

Bank Alfalah

Card payments accepted at checkout. Familiar and trusted by Pakistani customers. No international routing.

PayPro

Digital wallet payments. Growing adoption in Pakistan's younger customer base.

Stripe

For international customers. Accept USD, EUR, GBP. Global reach from your Lahore shop.

PayPal

For customers who prefer it. No additional integration needed.

Also Manage Hotels or Resorts? Add a Complete Hotel Booking System

If your travel agency also manages hotels, guest houses, or resorts - whether in the northern tourism belt, coastal areas, or city properties - you don't need a separate system. Exterly includes a fully integrated hotel and resort booking engine.

What the Hotel & Resort Module Includes:

Direct booking website with live room availability and real-time pricing
AI chat widget trained on your actual room inventory, rates, and policies
WhatsApp booking automation that confirms reservations while your front desk is sleeping
Automated review requests sent right after guest checkout
Re-engagement campaigns that bring past guests back without OTA commission
RAAST QR, Bank Islami, and Bank Alfalah payment integration at checkout

Learn More About Our Hotel & Resort CRM Software

Stop paying 15–20% commissions on direct guests who already know your property.

Capture every inquiry, own the guest relationship, and book directly.

Keep 100% of your room revenue instead of sharing it with OTAs.

A CRM Built for the Way Pakistani Customers Actually Buy

Your customers don't fill out web forms. They don't send emails. They message you on WhatsApp. They call. They walk in. Exterly was built for exactly that reality — it works the same way whether your business is in a Karachi high street, a Lahore mall, or a home-based operation in Peshawar.

All Cities Of Pakistan

Business Types

Peak Seasons Covered

Hajj season - Dhul Hijjah | Umrah - Ramadan and year-round | Summer Northern Pakistan season | Winter ski & snow season | Long weekends & public holidays

Questions Small Business Owners Ask Before Signing Up

I don't have a big team. Is this built for a business with 2–3 people?

Yes. Exterly works exactly the same whether you're a solo freelancer or a team of 20. The system doesn't require a dedicated IT person or a sales manager. If you can send a WhatsApp message, you can use Exterly.

Do my customers need to download anything?

No. Customers interact with you on WhatsApp — the app they already use every day. They don't download anything, create an account, or learn a new interface. Everything happens inside their existing WhatsApp chat.

How is this different from just using WhatsApp Business?

WhatsApp Business lets you send messages and set up auto-replies. It doesn't track conversations across your team, store customer purchase history, send automated follow-ups, collect payments, or manage your website. Exterly does all of that with WhatsApp at the centre.

Can I keep my existing WhatsApp number?

Yes. You connect your existing WhatsApp Business number to Exterly. Customers keep messaging you on the same number they've always used. Nothing changes from their side.

How long does setup take?

Most businesses are up and running within a few business days. We handle the WhatsApp connection, auto-reply setup, follow-up sequences, and website launch. You don't need to know any technical details.

What if I need help after setup?

Our support team is based in Lahore. You can reach us on WhatsApp, phone, or email. We respond in Urdu or English — whatever you're comfortable with. No ticket systems, no chatbots, no 48-hour wait times.

Can I accept payments from my customers through Exterly?

Yes. Exterly connects to RAAST QR, Bank Islami, Bank Alfalah, Nayapay, Stripe, and PayPal. Payment links and QR codes are sent automatically along with order confirmations. No manual invoicing needed.

Will this work during Eid and Ramzan when we're extremely busy?

That's exactly when it's most useful. When you're too busy serving customers to reply to every WhatsApp message, Exterly's auto-reply and follow-up sequences keep working. No inquiry gets missed even when you're completely stretched.

What industries have you worked with in Pakistan?

Retail, e-commerce, restaurants, salons, clinics, tutoring centres, real estate, travel agencies, cleaning services, and freelancers. If your customers reach you via WhatsApp, Exterly works for your business.

I'm already paying for 3–4 different tools. Can Exterly replace them?

Most businesses replace their WhatsApp Business setup, basic CRM, website builder, email marketing tool, and payment collection system with Exterly alone. If you're currently paying for multiple subscriptions, Exterly will likely save you money in the first month.