Email is still the highest-ROI digital marketing channel but only if you use the right tools.
Exterly.io’s Email Marketing Platform gives businesses everything they need to create, schedule, automate, track, and optimize email campaigns that convert. Whether you’re running a small business, agency, online store, coaching program, or service-based company, this platform helps you reach the right audience at the right time — automatically.
In this detailed page, you’ll learn everything about Exterly.io’s email marketing software, including features, automations, analytics, segmentation tools, templates, workflows, and advanced capabilities inspired by leading global platforms.

An email marketing platform is a software system that helps businesses:
Send bulk and personalized email campaigns
Automate workflows like follow-ups and reminders
Track open, click, and conversion behavior
Segment contacts based on actions
Build relationships at scale
Increase sales and customer lifetime value
Exterly.io goes beyond traditional tools by combining AI email tools, automation mapping, CRM integration, advanced segmentation, mobile optimization, and omnichannel communication into one unified system.

Emails end up in spam
No data to improve campaigns
Manual sending wastes time
Poor segmentation reduces conversions
No automation = lost revenue
Hard to follow up at the right moment
Higher open & click rates
Professional templates
Automation handles 80% of follow-ups
Personalized messages increase sales
CRM data helps target the right audience
All analytics in one dashboard
Below is a complete breakdown of all major features — including powerful capabilities commonly found in top market-leading platforms.
Create stunning, mobile-friendly emails using:
Pre-designed templates
Drag-and-drop blocks
Brand-safe color and font controls
Image, video, and button components
Product showcase blocks
Custom HTML option
No coding needed.
This builder helps anyone create professional emails quickly by combining templates, visual blocks, and brand controls in an intuitive interface. Every design automatically adjusts to mobile screens, ensuring a flawless user experience. With the freedom to add images, videos, and product elements, users can craft polished campaigns that consistently drive engagement.

Generate high-converting content instantly:
AI subject line generator
AI copywriting for newsletters, follow-ups, and promotions
Rewrite, shorten, expand, or improve tone
Generate multiple versions for A/B testing
The AI assistant accelerates content creation with instant, high-quality copy tailored to your goals. It crafts persuasive subject lines, promotional messages, and nurturing sequences in seconds. Users can quickly refine tone or structure and generate multiple versions for testing. This ensures every email is compelling, optimized, and ready to convert.

Automation features include:
Welcome sequences
Abandoned cart nurturing
Lead onboarding journeys
Drip campaigns
Weekly or monthly newsletters
Reminder emails
Client reactivation sequences
Payment reminders
Appointment reminders
Review request automations
Cold email follow-up workflows
Smart lead scoring triggered emails
All automation journeys can be managed visually using a workflow builder.
This automation builder simplifies complex marketing sequences using a visual workflow interface. Every step is easy to design, modify, and monitor. Whether nurturing leads, recovering abandoned carts, or sending reminders, the system ensures messages reach the right person at the right time. It saves hours of manual work and boosts conversions.

Send emails based on any condition:
Behavior (opens, clicks, visits)
Purchase activity
Lead source
Tags & categories
Email engagement levels
Funnel stage
Location
Interests
Custom fields
Smart segmentation ensures each subscriber receives content aligned with their behavior and preferences. By leveraging real-time data, marketers can create highly targeted lists that improve open rates and conversions. This precision reduces irrelevant messaging, strengthens relationships, and helps deliver meaningful communication that feels personalized and valuable to every recipient.

Since Exterly.io has a complete CRM, all data flows into your email campaigns:
Contact timelines
Custom fields
Notes & activity logs
Pipeline stages
Appointment info
Purchase history
Funnel activity
With CRM integration built in, every email is powered by accurate, live customer data. You can instantly personalize messages based on timelines, purchases, pipelines, or appointments. This connection eliminates manual syncing and ensures your communications always reflect real user behavior, leading to more meaningful engagement and improved campaign performance.

Test variations of:
Subject lines
Content blocks
CTA buttons
Email layouts
Sending times
The system automatically selects the winning version.
A/B testing enables marketers to compare multiple versions of an email and discover what truly resonates with subscribers. The system analyzes performance automatically, selecting the best variant. Over time, this data-driven approach improves open rates, boosts clicks, and maximizes conversions by continually refining messaging, design, and timing decisions.

Industry-leading features ensure your emails land in the inbox:
DKIM, SPF & DMARC support
Automated list cleaning
Bounce & complaint monitoring
Spam score testing
Dedicated IP options
Deliverability optimization ensures emails consistently reach the inbox by using authentication protocols, list hygiene tools, and spam monitoring. With proactive safeguards and optional dedicated IPs, you maintain a strong sender reputation. This leads to higher engagement, fewer spam issues, and more reliable performance across all email campaigns.

Remove:
Hard bounces
Fake email addresses
Inactive users
Spam trap risks
Automated list cleaning protects your campaigns by filtering out invalid or risky contacts. This reduces bounce rates, improves sender reputation, and increases overall deliverability. With a healthier list, you achieve better engagement while lowering costs. The system ensures your database stays clean without manual maintenance or complicated workflows.

Emails can be triggered by:
Form submissions
Website visit
Email open / click
Missed call
Tag added / removed
Purchase made
Appointment booked
Pipeline moved
Invoice due
Review received
Trigger-based sending ensures subscribers receive timely, relevant messages based on real-time actions. Whether a purchase, form submission, or pipeline update, the system reacts instantly to deliver personalized communication. This dynamic approach boosts engagement, strengthens customer relationships, and helps automate critical touchpoints throughout the entire buyer journey.

Features include:
Send at the recipient's local timezone
Auto-resend to unopened emails
Send later schedule
Smart-send AI to deliver at high-engagement times
Smart scheduling ensures your emails are delivered when each subscriber is most likely to engage. By using local timezone sending, automated resend logic, and AI-powered timing optimization, your campaigns achieve higher visibility and better performance. This approach maximizes open rates while reducing manual planning and guesswork.

Track everything:
Open rates
Click-through rates
Unsubscribes
Conversions
Revenue generated
Device reports
Link tracking
Heatmaps
A/B test results
Deliverability metrics
The analytics dashboard provides detailed insights into every email and automation. You can track engagement, revenue impact, and user behavior in one centralized view. Heatmaps and device reports reveal how subscribers interact with your content, helping you make informed, data-driven decisions that consistently improve overall marketing performance.

Send coordinated messages across:
SMS
Push notifications
Website popups
Chat widget
Multi-channel communication ensures your message reaches customers through the platforms they prefer. By combining email, SMS, WhatsApp, and on-site messaging, the system centralizes all conversations for easy management. This unified experience leads to quicker responses, improved engagement, and a more cohesive customer journey across every touchpoint.

For:
Invoice emails
Receipt emails
Alert notifications
Password resets
Subscription reminders
Transactional email support ensures that essential notifications—like receipts, invoices, and password resets—are delivered instantly and reliably. These messages are critical for customer trust and account management. The system guarantees high deliverability and consistency, helping businesses maintain smooth operations and deliver important updates without delays or manual intervention.

Includes templates for:
Restaurants
Salons & spas
Agencies
eCommerce
Real estate
Education
Fitness centers
Clinics
Travel agencies
Coaching businesses
Car rentals
Event organizers
Cleaning companies
And many more.
The template library offers professionally designed layouts tailored to dozens of industries, giving users a fast head start on email creation. Each template is fully customizable and optimized for clarity, branding, and conversions. This allows businesses to launch polished, industry-specific campaigns quickly without needing a designer.

Connect with:
CRM
Landing pages
Funnels
Zapier
Payment gateways
Calendars
eCommerce
Webinar tools
Exterly.io's wide range of integrations ensures seamless connectivity between your email system and existing tools. Data syncs automatically across CRMs, funnels, payment systems, and more. This creates a unified workflow, reduces manual tasks, and ensures accurate information flows into every automation and campaign for improved performance.

Better targeting + automation = more sales.

Email, SMS, WhatsApp, funnels, CRM all in one place.

Automations run your marketing 24/7

With:
Regular newsletters
Personalized updates
Review request sequences
Re-activation campaigns

Email remains the most affordable channel.

Simple enough for beginners, powerful enough for enterprise users.

Email preview & test mode
Dark mode friendly emails
Emoji subject line support
Template saving & cloning
Unlimited tags & custom fields
Dynamic personalization
Merge fields
Bulk email scheduling
Attachment support
Calendar/booking confirmations via email
Form-based automations
Unsubscribe & preference management
Small businesses
Service providers
Digital agencies
eCommerce stores
Real estate agents
Coaches & consultants
Clinics & healthcare
Restaurants & cafes
Salons & spas
Exterly unified inbox helps clients get
to leads quicker so they don't lose business

Shannon Hanrahan
Realtor

This platform transformed our marketing—our engagement is through the roof

Robert Wills
AZ Plumber

From templates to analytics, everything we need is in one place
A robust email marketing platform should offer a no-code email builder, a variety of email templates, email automation tools, detailed analytics, and integrations with other marketing software.
Yes! Our email automation software allows you to schedule campaigns, set up drip sequences, and trigger emails based on user behavior, ensuring seamless communication.
Our drag-and-drop email builder makes designing emails effortless. Simply add and customize text, images, and buttons to create visually appealing marketing emails without any coding knowledge.
Absolutely! Our email templates library offers fully customizable designs that allow you to match your brand's style, color scheme, and messaging.
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