Hotel CRM Software for Hotels & Resorts Of Pakistan

Every Missed Inquiry Is a Booking You Just Handed to Booking.com

Exterly captures every WhatsApp message, phone call, and website inquiry for your hotel.

Ai system follows up automatically, before the guest books somewhere else and your hotel pays commission for a guest who was never going to leave.

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Inquiry captured instantly

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Auto-reply within seconds

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Follow-up until they book

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Review request after checkout

Why Hotels and Resorts in Pakistan Lose Bookings They Should Have Won

Most independent hotels and resorts don't lose direct bookings on price.

They lose them on speed. A guest messages on WhatsApp, calls the front desk, or fills a contact form, and if nobody replies within minutes, they book through an OTA instead, and the property pays 15–20% commission for a guest who was never going to leave in the first place.

Guest WhatsApp inquiries get buried among personal chats and staff phones

Front desk can't follow up consistently once peak season hits

No record of who inquired, when, or whether anyone replied

Guests who don't book immediately are simply never contacted again

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Without Exterly — You're Running a Hotel, Not a Relationship

Most hotels and resorts in Pakistan operate on memory, WhatsApp personal chats, and scattered spreadsheets. Every inquiry that slips through costs a booking. Every guest who leaves without being followed up is a guest your competitor will win next season.

Without CRM

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Leads & Enquiries Get Lost

Inquiries arrive on WhatsApp, calls, and social — all separate
Staff manually manage messages, responses get delayed
No follow-up system — cold leads go cold forever
Lost bookings, inconsistent guest communication

Without CRM

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Revenue Depends On OTAs

No system to reconnect with past guests directly
Rely on Booking.com, Agoda, and Expedia to fill rooms
Pay 15–20% commission on guests who've already stayed with you
Lower profit margins every season

Without CRM

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Guests Stay Once, Then Disappear

Guest data scattered across spreadsheets and staff notes
Returning guests treated like strangers every time
No personalisation, no loyalty, no reason to come back
Lower retention and fewer repeat bookings

Without CRM

✓

No Brand, No Database, No Recall

Guest checks out and your property is forgotten within days
No record of birthdays, anniversaries, or personal occasions
Zero touchpoints between stays — guests drift to competitors
Marketing budget spent on strangers instead of people who already trust you

With Exterly — Every Guest Feels Like Your Only Guest

Exterly turns your property into a system — not just a place to stay. Every inquiry is captured, every guest is remembered, and every follow-up happens automatically. Your front desk focuses on hospitality. Exterly handles everything else.

With Exterly CRM

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Every Enquiry Gets Followed Up

All enquiries captured in one inbox automatically
AI receptionist responds 24/7 on WhatsApp, DMs, and calls
Automated follow-up runs until the guest confirms
Faster responses, better experience, more confirmed bookings

With Exterly CRM

✓

More Direct Bookings, Less Commission

Automated WhatsApp, email, and SMS campaigns re-engage past guests
Targeted offers and promotions bring them back directly
Direct booking link sent before they search OTAs
More bookings kept in-house, higher profitability

With Exterly CRM

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Guests Become Loyal Repeat Customers

Centralised guest profile tracks stay history and preferences
Personalised experience delivered on every return visit
Higher retention, stronger loyalty, and better reviews
Guests remember you — and bring others

With Exterly CRM

✓

Build A Brand - Guests Remember All Year

Every guest profile stores birthday, anniversary, and occasion data
Automated birthday discounts and Eid offers sent on the right date
Seasonal WhatsApp campaigns feel personal, not promotional
You stop being a one-time stay and become their go-to property

Built For Every Stage of the Guest Journey

Most software solves one problem. Exterly covers the full journey — from the first message to the fifth stay.

Stage 1 — Capture Every Inquiry Before It Goes Cold

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Hotel lead management inbox

WhatsApp and DMs automated
Meta and Insta ads auto-reply in 0.1 sec
Keep unlimited client's database
Target them with birthday and wedding wishes with special discounts

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Missed call text-back

Auto text-back the moment a call is missed
WhatsApp message sent within seconds
Never lose a guest to a busy front desk
Works 24/7, even after hours

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Automated guest follow-up

Multi-step follow-up sequence, fully automated
Keeps messaging until guest books or opts out
Runs across WhatsApp, email, and SMS
Zero manual reminders needed

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Review request automation

Auto-sent right after checkout
Timed for highest response rate
Boosts Google and TripAdvisor ratings
Zero manual follow-up needed

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Repeat guest re-engagement

Past guests re-contacted automatically
Seasonal offers sent ahead of peak dates
Built-in loyalty touchpoints
Keeps your property top of mind

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Reduce OTA commission, increase direct bookings

Capture the guest before Booking.com does
Save 15-20% commission per booking
Direct booking link sent automatically
More margin, same guest

Stage 02 — Book Them and Welcome Them Right

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Hotel & resort reservation software

Branded booking website, live in days
Real-time room availability
Guests book without calling the front desk
Mobile-optimized for on-the-go booking

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Trained AI chat widget

Trained on your actual rooms, rates & policies
Answers guest FAQs instantly
No generic chatbot replies
Works 24/7 on your website

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WhatsApp booking automation

Completes bookings directly inside WhatsApp
No app download needed for guests
Works while your front desk sleeps
Confirms and reminds automatically

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Services & add-on booking

Spa, tours, and transport booked with the room
Upsell automatically at checkout
More revenue per guest
No manual coordination needed

Stage 03 — Re-Engage Them Until They Come Back

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All-in-one social media management

Facebook, Instagram, TikTok, LinkedIn — one dashboard
Schedule weeks of content in one sitting
No more switching between four apps
Post once, publish everywhere

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Automated booking campaigns

Booking-focused ads run across all platforms
No manual campaign building
Targets the right guests automatically
Optimized for conversions, not just clicks

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Retargeting automation

Brings back guests who didn't book the first time
Runs automatically across Facebook & Instagram
Reminds them before they book elsewhere
Recovers lost bookings on autopilot

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Email blast to past guests

Seasonal offers sent automatically
No manual list pulling
Personalized by guest history
Set once, runs every season

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WhatsApp bulk messaging

Re-engage your full guest list in one click
Sent where Pakistani guests actually respond
Perfect for peak season pushes
Personalized, not spammy

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CRM for long-term guest database

Unlimited guest records, stored forever
Every stay, every channel, one history
Survives staff turnover
Searchable in seconds

Stop Paying for Your Own Guests: Exterly vs. Traditional OTAs

Online Travel Agencies (OTAs) are great for initial discovery, but relying on them for recurring revenue drains your profit margins. Here is what happens when you shift from an OTA-dependent model to a Direct Booking System powered by Exterly.

Feature & Benefit	Traditional OTAs (Booking.com, Agoda)	Exterly CRM (Direct Booking System)
Commission Fees	✖ 15% to 25% lost on every single booking	✔ 0% Commission. You keep 100% of your revenue
Guest Data Ownership	✖ They mask emails and own the customer	✔ You own the data (Direct WhatsApp, Email, Phone)
Payout Speed & Cash Flow	✖ Delayed payouts, often weeks after check-out	✔ Instant cash flow. Direct to your RAAST or local bank
Guest Loyalty & Remarketing	✖ They market your competitors to your past guests	✔ Automated win-back campaigns via WhatsApp & SMS
Inquiry Management	✖ Passive. You wait for them to send bookings	✔ Active. Instantly auto-reply to Facebook & Instagram DMs
Brand Control	✖ You are just another listing on their platform	✔ Full control. Your branded funnels and payment portals

The Bottom Line: Every time a repeat guest books through an OTA, you are paying a 15% tax on someone who already knows your resort. With Exterly, you capture them once, own the relationship forever, and maximize your profit per room.

Get Paid the Moment a Guest Books

Bank Islami

Accept payments at point of booking
No international routing or conversion fees
Instant confirmation sent to guest
Works on mobile and desktop

AikDigital - RAAST QR

Guest scans QR, pays in seconds
Interoperable across all Pakistani banks
Zero transaction failure on local network
Instant payment confirmation

Bank Alfalah

Debit and credit card payments accepted
Trusted by Pakistani guests nationally
Booking secured at time of payment
No third-party payment portal needed

PayPro

Stripe

PayPal

Built for Properties From Karachi to Hunza

Exterly is built around how Pakistani guests actually inquire — WhatsApp first, not contact forms. Works across every major city and the full northern tourism belt.

All Cities Of Pakistan

Karachi

Lahore

Islamabad

Rawalpindi

Faisalabad

Northern Tourism Belt

Murree & Galiyat

Swat & Kalam

Naran & Kaghan

Hunza & Gilgit

Skardu & Abbottabad

Peak Seasons Covered

Eid rush — Eid ul Fitr & Eid ul Adha

Summer Northern Pakistan season

Wedding & events season

Winter Murree & ski season

Long weekends & public holidays

Frequently Asked Questions - Common Questions Answered

Is exterly only for Pakistan only?

No, Marketing and booking systems are same across the world, we offer pakistani local payment gateways till PayPal and Stripe.

What is a hotel CRM and why does my property need one?

A hotel CRM captures every guest inquiry, whether it comes by WhatsApp, phone call, Instagram, or your website, in one place, then automatically follows up so no inquiry goes cold. Most independent hotels and resorts lose direct bookings simply because nobody replied fast enough, not because of price.

Can Exterly handle WhatsApp inquiries automatically?

Yes. Exterly connects to WhatsApp Business, Facebook, Instagram. Tiktok DMs replies instantly to new inquiries, and runs automated follow-up sequences until the guest books or asks to stop, even outside front desk hours.

How is Exterly different from a hotel booking engine or PMS?

A booking engine or PMS manages reservations once a guest decides to book. Exterly works earlier in the journey, capturing and converting the inquiry before that decision is made, and can be used alongside your existing PMS. We don't charge any extra %, you get your ultimate inhouse system.

Will this work for a small guest house, or only large resorts?

Exterly is built for Hotels & Resturant of any size, from a small guest house in Hunza with a handful of rooms to a multi-property resort chain. Setup scales to how many inquiries your property actually receives.

How quickly can my hotel rooms go live?

Most properties are set up and capturing inquiries within a few business days, including WhatsApp connection, auto-reply setup, and follow-up sequence configuration.

Does it handle peak season volume, like summer and holidays?

Yes. Automated replies and follow-up sequences run regardless of inquiry volume, which matters most during peak periods when front desk staff are too stretched to respond to every message individually.

Does Exterly include a website and online booking, or just messaging?

Exterly includes a bookable website with an AI chat widget trained on your property's actual rooms, rates, and policies, an AI booking assistant that can complete bookings automatically, and the ability for guests to book add-on services and pay directly online.

Can guests pay for their booking online?

Yes. Exterly includes a custom-built payment integration for Pakistan, accepting payments through Bank Islami, Aik Digital RAAST QR, and Bank Alfalah directly at the point of booking, without routing through an international gateway.

Does Exterly handle my property's social media too?

Yes. Exterly includes all-in-one social media management and automated booking campaigns across Facebook, Instagram, TikTok, and LinkedIn, along with retargeting automation, email blasts, and WhatsApp bulk messaging to re-engage past guests.