HORECA SMART: The All-in-One Marketing & CRM Software for Restaurants, Cafes & Hotels

Smart Horeca management made simple connect marketing, sales, and customer relationships in one intelligent dashboard.

HORECA Smart by Exterly helps restaurants, cafés, hotels, and catering services automate communication, manage guests, and drive repeat business with built-in tools for CRM, campaigns, reviews, and analytics no coding or multiple apps required

horeca software
Common Problems HoReCa Owners Face

Common Problems HoReCa Owners Face

❌ Double-bookings and missed reservations

❌ Scattered communication across social media, WhatsApp, phone

❌ No organized CRM or guest data system

❌ Low customer return rate due to poor retention strategies

❌ Negative reviews with no reputation control

❌ No website or inconsistent online branding

❌ Marketing is random, not automated or tracked

Exterly centralizes and automates all these tasks, so you can focus on delivering unforgettable guest experiences.

Smart CRM for Hospitality Businesses

Smart CRM for Hospitality Businesses

  • Store all guest details, preferences, and visit history

  • Track every interaction from bookings to feedback

  • Segment guests for targeted marketing campaigns

Automated Marketing Campaigns

Automated Marketing Campaigns

  • Send personalized SMS, Email, or WhatsApp campaigns

  • Schedule promotions, event invites, or discount offers

  • Use automation triggers (e.g., birthdays, last visit dates)

Centralized Booking & Lead Tracking

Centralized Booking & Lead Tracking

  • Track all inquiries, bookings, and reservations in one place

  • Automate responses to new leads or missed calls

  • Assign follow-ups to staff automatically

Social Media & Review Management

Social Media & Review Management

  • Connect your Facebook, Instagram, and Google profiles

  • Manage reviews and social engagement from one dashboard

  • Monitor brand reputation across multiple platforms

Why Choose Horeca Smart Software?

Built for Horeca Marketing & Growth

Unlike traditional management tools, this platform is made for restaurants, cafes, and hotels that want to automate marketing and scale faster.

End-to-End Automation

From guest follow-ups to re-engagement offers, everything happens automatically.

Centralized Data Management

All your contacts, conversations, and bookings are stored in one CRM, making it easier to personalize communication.

Smart Analytics

See how many messages converted into bookings, which campaigns worked best, and how your marketing ROI improves each month.

Who Can Use Horeca Smart?

Hotels & Resorts

Automate guest communication, collect feedback, and drive repeat stays through loyalty programs.

Restaurants & Cafes

Engage customers with special offers, holiday promotions, and review requests automatically.

Bars & Lounges

Promote events, happy hours, and exclusive memberships via targeted campaigns.

What Our Customers Say

Kiran M

Restaurant Manager

We no longer chase guests manually the system reminds, messages, and follows up automatically

Adeel H.

Hotel Owner

From marketing to customer feedback, everything’s connected. Horeca Smart just makes it easy

Our Amazing Clients

Watch How Exterly Works For Hospitality

See how hotels, restaurants, and cafés use Exterly to streamline bookings, boost marketing, and improve guest loyalty.

Exterly Features That Power Your Hospitality Business

Drag & Drop Website Builder

Drag & Drop Website Builder

Create a professional website with gallery, booking form, contact info, and Google Maps no developer needed.

Online Booking System (Google Calendar + GMB Integration)

Online Booking System (Google Calendar + GMB Integration)

Let guests book rooms or tables directly via your website or Google Business Profile. Automated confirmations and reminders reduce no-shows.

Smart CRM

Smart CRM

Plan and schedule posts, reply to DMs and comments, and run campaigns from a central dashboard.

Automation Engine

Automation Engine

Set rules like:

  • "After checkout, send feedback form"

  • "If a guest doesn’t return in 30 days, send promo offer"

  • "For 5-star guests, ask for Google Review"

Reputation Management

Reputation Management

Auto-request reviews on Google, TripAdvisor, or Facebook. Resolve negative feedback internally to protect your online rating.

Chatbot & Chat Widget

Chatbot & Chat Widget

Automatically answer questions like menu availability, check-in times, or current offers even while you sleep.

Email & WhatsApp Marketing

Email & WhatsApp Marketing

Automate review collection and alerts across Google, Facebook, and 8+ social system and respond from one place.

Frequently Asked Questions

What is Horeca Smart software?

It’s an all-in-one marketing and CRM platform for Horeca businesses to automate guest communication, track bookings, and manage customer relationships.

Does it support WhatsApp and SMS marketing?

Yes. You can send automated and bulk campaigns using WhatsApp, SMS, and email channels.

Can I use it for multiple outlets or locations?

Absolutely. Manage all your branches under one account with centralized reporting.

Is there an app for on-the-go access?

Yes, the mobile app helps you manage leads, campaigns, and automation anywhere.

How can I get started?

Request a free demo or start your 14-day trial no credit card required.

Schedule Your Free Demo Today

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Grow Your HORECA Business With Confidence

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